Neon Style

A Lifestyle Portrait Photoshoot Japantown, San Francisco, California

Every now and then we get the opportunity to partner with local businesses and provide a lifestyle photoshoot. Bergado Photography had a great time working with Hair Studio Sho and his client, Wendy for a new do and post arcade photoshoot in the heart of Japantown, San Francisco.

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Hair Studio Sho is a San Francisco luxury hair salon specializing in women's haircuts, styling and dynamic color in downtown San Francisco. Wendy is a frequent client of Sho’s, always excited for her next haircut and color transformation. With each visit, she trusts Sho to bring her hair visions to life, whether it’s a fresh cut or a vibrant new shade.

Post haircut, Bergado Photography met up with Wendy at the Kiddleton Arcade. The backdrop of neon lights created an electrifying backdrop that perfectly complemented her new look. As she posed amidst the colorful machines and glowing signs, the atmosphere buzzed with energy, making the experience even more enjoyable. The vibrant hues reflected not just the arcade's playful spirit but also Wendy’s dynamic personality.

The Gear

Fujifilm X-H2S, XF33mm f1.4

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This photoshoot not only celebrated Sho’s artistry but also highlighting community he’s built with his salon. If you’re looking for a fresh style or a creative haircut, Hair Studio Sho is a must visit spot!


Hair Studio Sho

1538 Pacific Ave #106, San Francisco, CA 94109

IG: @hairstudiosho

Yelp: Hair Studio Sho


Don't forget to hire Bergado Photography for headshots and a feature of your small business!

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